|
|
Google in particular
The German company Sistrix analyzed the web page
elements of top ranked pages in Google to find out which elements
lead to high Google rankings. They analyzed 10,000 random keywords,
and for every keyword, they analyzed the top 100 Google search
results.
Which web page elements lead to high Google rankings?
Keywords in the title tag seem to be important for high rankings
on Google. It is also important that the targeted keywords are
mentioned in the body tag, although the title tag seems to be
more important.
Keywords in H2-H6 headline tags seem to have an influence on the
rankings while keywords in H1 headline tags don't seem to have
an effect.
Using keywords in bold or strong tags seems to have a slight effect
on the top rankings. Web pages that used the keywords in image
file names often had higher rankings. The same seems to be true
for keywords in image alt attributes.
Websites that use the targeted keyword in the domain name often
had high rankings. It might be that these sites get many inbound
links with the domain name as the link text.
The file size doesn't seem to influence the ranking of a web page
on Google although smaller sites tend to have slightly higher
rankings.
It's no surprise that the number of inbound links and the PageRank
had a large influence on the page rankings on Google. The top
result on Google has usually about four times as many links as
result number 11.
 Beyond
this, there are extra techniques that can be employed, which involve
detailed research on your competitors' websites, and an analysis
of their content. This can really reap benefits, and is part
of the inexpensive service we offer.
|
