Tell the search engine what you offer!
That's basically what this is all about - you not
only tell your potential viewer what you offer, you have got to
interest the search engine as well, and unfortunately search engines
are not humans, they see things differently!
So let's look at the mechanics of optimizing your
website. For this you are going to have to look at the code behind
your site. You can see this on any website from your browser.
Click on 'View' on the toolbar and then 'View source'
If you use a website creator such as Dreamweaver
or the various products on the market, then find the 'View'>'Code'
function.
You'll see some strange headings at the top, containing
among others something like this (for an affiliate company called
Paid on Results)
head>
<title>Affiliate Marketing by Paid On Results, The UK Affiliate
Network</title>
<meta name="Description" content="Paid On Results
can help Affiliates and Merchants make money as online partners.">
<meta name="Keywords" content="paid on results,
online affiliate programs, network marketing, internet marketing">
<meta name="robots" content="index,follow">
Page Title - Who are you?
So we start at the page title, which is really important
(and I'm afraid it's not good enough to use the same for every
page - you need to customise every page to get the best results!
Good web page titles can increase the effectiveness of your web
site. If you write the right text between these tags, your web
site can get more targeted visitors.
Search engines like page titles, and if they contain
your important key words then that will influence yoru page ranking.
Web surfers like page titles, as these are often the brief description
that appears on the search engine results. And last, but not least,
if you bookmark a site then the web page title is used.
What are you telling me?
If you are a Jewellers based in Birmingham, then a web page title
that says 'Bakers and Son' won't work terrifically well, because
it doesn't say what you are, what you do or where you are.
Better to use something like 'The engagement and wedding ring
specialist in Birmingham's Jewellery Quarter' which contains the
key words jewellery, engagement, wedding, ring and Birmingham
(which locates you)
Look again at the example above: <title>Affiliate
Marketing by Paid On Results, The UK Affiliate Network</title>
To quote a famous ad, it does what it says on the tin - you know
what they are into (affiliate marketing), and what they offer
(paid on results)
Good web page titles can help you to increase your search engine
rankings and to get more people to click on your link.
Beyond
this, there are extra techniques that can be employed, which involve
detailed research on your competitors' websites, and an analysis
of their content. This can really reap benefits, and is part
of the inexpensive service we offer.
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