Promoting SMEs, charities and the smaller business on major search engines

Home Page Search Engines What Search Engines see Optimization ! META TAGS and suchlike Your Web site - 5 Essentials What we offer Promoting Welsh Businesses! contact us

> How do search engines work? Well, there is more than one type of search engine technically. There are those such as Google that automatically crawl through the internet and there are human powered directories (Humans still have their uses and the Open Directory Project is an example, where real people review a listing) To find information on the millions of Web pages that exist, a search engine uses special software robots, called spiders, to build lists of the words found on Web sites. The process is called 'crawling'. There are three very hungry spiders on the Net. Their names are Googlebot (Google), Slurp (Yahoo!) and MSNBot (MSN Search) That might create a nice picture in the mind, but in fact these spiders don't actually go anywhere. They find web pages by following links in pages that they already know about. They are not clever enough to type in a web address (yet!) Whis means of course is that if your website is not linked with another website, the spider won't see it - unless a human being lets the search engine know you're out there. After spiders find pages, they pass them on to another computer program for "indexing." This program identifies the text, links, and other content in the page and stores it in the search engine database's files so that the database can be searched by keyword. Every time you change your web pages, there's a time lag before a crawler based search engine finds the change, and of course that change can affect your listing. Ok, it's a bit more complicated than that - Each search engine has developed a set of rules and mathematical equations, known as an algorithm, which it uses to set the order of its rankings. If you are interested there are plenty of websites that will explain this to you! To get onto the search engines then, you either have to tell the search engine you are there, or have other websites link to you. Beyond that, there are plenty of websites offering you a quick fix to the problem!   > Website Promotion - Let's get ethical! Ok, there's a lot of companies out there offering you an easy ride to the top ten! But, and it's a big BUT some search engine optimization companies use unethical and often devious tricks to artificially boost the search engine rankings of a web site. You might get short term results with these techniques but it's very likely that your site will be banned from search engines if you use one of these techniques. You'll put your web business at severe risk if you use one of these methods.   > Website Promotion - Play the Game If you play the game fairly then it has benefits for you, the search engine and your customer! Search engines win as they get pages that are easy to understand and that contain the quality information. Web searchers win as they get what they ask for. They search for "widgets" and get a page about widgets. Web site owners win as they are getting visitors who are actually interested in what their web site has to offer. No company can guarrantee to get you a particular position, unless of course they specify which key words they are going to quote on (and often these will be low volume search terms) The only way to get high search engine rankings and staying there is good web page content and playing by the rules. Beyond this, there are extra techniques that can be employed, which involve detailed research on your competitors' websites, and an analysis of their content. This can really reap benefits, and is part of the inexpensive service we offer.   MORE>>>>>>>>>>>>>>>>>>>>

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