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> 5 Website Promotion Essentials So, you have aspirations of being the next Amazon.com? Well, maybe not that big, but you'd like to be seen up there with the big boys... and why not! So here's a quick checklist. If you can do the following then you are well on the way to getting a better search engine position. 1) CONTENT, CONTENT, CONTENT!! It cannot be stressed enough that search engines like Google, Yahoo! and MSN love a website that offers information that is relevant to its title and description. Not only that, but web surfers like relevant content and will recommend your site to others, or even give you free links to their websites. 2) Domain name and page title Before you start, you should have given consideration to your domain name, which should be relevant to what you are offering (hence our domain name www.search-engine-sage.com). How much easier for a web surfer to find what they want if your domain name hints at what you offer! I know it's a nuisance when you're designing a site, but each page should have a unique page title and description. MORE...... 3) Site Map It doesn't take long to create, but a site map which shows all your pages and the way they link up is important both to search engine and surfer. 4) META tags These are not so important as they were, but you still need to consider including the more important ones such as site description. MORE...... 5) Links Relevant links, both inward and outward are very important, but keep them relevant and don't get caught up with offers of thousands of free links - all you'll end up with is thousands of spam emails and getting your site banned!   See also | the dangers of over-optimizing | Links explained | Googling   Beyond this, there are extra techniques that can be employed, which involve detailed research on your competitors' websites, and an analysis of their content. This can really reap benefits, and is part of the inexpensive service we offer.   MORE>>>>>>>>>>>>>>>>>>>>

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